How can we change the way we view cancer?
As part of the Royal College of Surgeons’ conference, Dr. Peter Brierley, director of the Institute for Cancer Research, presented a new study that looks at how cancer treatments can be used to change our perceptions.
The study found that using the term “blood” in the context of cancer treatment helped patients to understand the severity of their disease and also helped them to think more positively about the treatment.
According to the study, when cancer patients were asked to think of a time they had been “bought” and not actually “sold,” they were more likely to think it was a good time to seek treatment.
When asked to consider a time when their cancer was “going to go away” and if they “really wanted” to be cured, patients were also more likely than the other group to say they were “happy.”
The results of the study will be presented at the International Society of Clinical Oncology (ISCO) Conference in Orlando, Florida.
Dr. Brierly said he hoped the findings could encourage more patients to take cancer treatment seriously and see the “real” picture of how it is affecting them.
“We’ve learned a lot about cancer and what it does, and how it can cause things like cancerous growth, malignant changes in the body, and death,” he said.
“But I think that it is very important to think about cancer in the broader context of everything we do in our daily lives.”
The study, entitled The Impact of Blood on Cancer Perception, is published in the Journal of Cancer Survivorship.
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